A Unique Opportunity: Ride a Legendary Pinarello with BICI E BASTA Cycling!
Imagine riding a bike with a rich history and Italian craftsmanship under your belt. The Pinarello name is not just a brand – it is a legend, born from the passion of Italian cyclist Giovanni Pinarello. His name first rose to prominence when he won the Maglia Nera, the black jersey for the last rider in the Giro d’Italia, in 1951.
In 1953, Giovanni opened his first bike shop in Treviso, Northern Italy, and the Pinarello brand was born. What began as a small business grew into an international symbol of quality and performance. With the arrival of his son Fausto, a new era began, one in which Pinarello’s influence and success in cycling only grew.
Today, Pinarello is known for supplying top-of-the-range bikes to the world’s greatest cyclists. Since 2010, the brand has been working with Team Ineos, a partnership that has resulted in many victories in Grand Tours.
At BICI E BASTA Cycling, you will have the chance to ride these iconic bikes during our events. We offer our participants a selection of the latest and greatest Pinarello models, so that you can experience first-hand what it means to ride a bike that has left its mark on cycling history.
Seize this unique opportunity to be part of Pinarello’s rich history and discover for yourself why this brand is loved by champions all over the world!
